Creating a refreshing splash. 

Known for its deep, crimson colour and delicious hibiscus flavour, Agua de Jamaica is a beloved beverage commonly served at local restaurants, in cups at home, and from food-carts in large, pre-mixed jugs across Latin America.

Tasked with bringing this traditional drink to a younger consumer base,
I proposed a refreshing and radical concept that placed the ownership of this pink-hued drink in the hands of women within a traditionally masculine RTD market. 

With a strategy that involved creating a strong feminine presence, while working with female influencers, brand ambassadors, content creators, and collaborators to develop the tone and vision, Jamaica No.9 reclaims this classic drink as a distinctly millennial and Gen-Z product; rendering the ordinary, extraordinary.

Buenas Ondas.

Photography: Espacio Crudo & Andres de Crudo
Scope:                Brand Strategy
Visual Identity
Art Direction
Packaging Design

Launched 2019