Fresh salad gets a crisp look.

In a sea of predictable lime green, we wanted to be different. The brand is designed around a colour that truly stands out, but that still feels crisp, fresh and vibrant. The logo and iconography  are hand drawn and has imperfections, just like any healthy fruit or vegetable.

The interior design is warmer and more welcoming than your typical “laboratory, impersonal, bright and sterile” salad restaurant. The interor materials used here  are natural to emphasize the organic, additive-free, food approach. 

All these elements, together, create a unique, natural, authentic identity. A brand celebrating all the goodness in life.

Bon appetit.

Photography: Ariel Tarr & Maxime Brouillet
Scope:                Visual identity
Interior design
Web & App design
Packaging Design
Uniform design
Art direction



Launched 2018
www.MadRadish.com