Bassi Rachel is a step through frame that I was asked to design for Bassi Bikes, it’s their 4t h series of frames in their 15 year old history of bike manufacturing. 

Whether built as a comfortable cruiser or as a rugged dirt-road tourer, the Rachel excels fashionably.

The logo is adorned by a Griffon and the Fleur-de-lis. An homage to the Franco-Anglo heritage of Montreal. The hometown of this versatile frame.

Scope:                Design Strategy
Visual Identity
Art Direction
Packaging Design
Marketing Strategy

Launched 2019