Bassi Rachel is a step through frame that I was asked to design for Bassi Bikes, it’s their 4t
h series of frames in their 15 year old history of bike manufacturing.
Whether built as a comfortable cruiser or as a rugged dirt-road tourer, the Rachel excels fashionably.
The logo is adorned by a Griffon and the Fleur-de-lis. An homage to the Franco-Anglo heritage of Montreal. The hometown of this versatile frame.
Whether built as a comfortable cruiser or as a rugged dirt-road tourer, the Rachel excels fashionably.
The logo is adorned by a Griffon and the Fleur-de-lis. An homage to the Franco-Anglo heritage of Montreal. The hometown of this versatile frame.
Scope: Design Strategy
Visual Identity
Art Direction
Packaging Design
Marketing Strategy
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Launched 2019
www.Bassibikes.com
Visual Identity
Art Direction
Packaging Design
Marketing Strategy
—
Launched 2019
www.Bassibikes.com
