Neo-classic in monochrome.

This frame got its name from the street where Bassi Bikes was founded in Montreal, the creator of this elegant commuter.

The logo lockup showcases a letter V monogram accompanied with a classic, uppercase, wordmark.
A tribute to the history of the brand and a wink to their stong future. 

Scope:                Design Strategy
Visual Identity
Art Direction
Packaging Design
Marketing Strategy

Launched 2019