A comma is a  a pause between parts of a sentence.

This is what Gymnase is to its clients, a pause for them to breathe, and then to continue on with their life.

This sentence came to me while working on this brand with its founder and operator, Maude Smith Gagnon, it embodies her belief in what training is and how personal health should be approached. The colour is a warm hazel, it’s natural and gender-free and therefore welcoming for all. The wordmark is a bespoke serif font that has been
stencilled to illustrate a rugged yet elegant, ownable look.

Training should not be a way of life, it should be as normal as having a lunch. And lunch is not a way of life. 
Scope:                   Visual Identity
Art Direction
Packaging Design

Launched 2019