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I have found that a successful project requires a great deal of attention, clear steps, and precise intention. Mixed with a healthy splash of fun, play, and an open mind.

My creative process is divided into five steps to ensure that the final result is left as engaging, memorable, and comprehensible as possible.
① Analysis

In order to come up with a great solutions and designs, we must start by analyzing every aspect of the industry, product, and its market. This in-depth study is crucial in order build a strong foundation.


② Ideation

Based on our groundwork, we uncover key insights about our customer, and how we can reach them. We verify that our positioning is unique and has a captivating character.


③ Visual exploration

With a clear concept in mind, I can now start crafting mockups and taglines that are fitting to the ask. The idea is now taking viusal shape.


④ Craftmanship

By comparing our different directions with our core ideas and positioning, and feedback, We can iterate, improve, and finalize our main track. The devil is in the details.


⑤ Follow-up

Launching a brand needs close observation and staying on course is a process. I offer continuous support through follow-ups and make sure that the brand grows in the right direction.