Approach
I'm convinced that strategic design serves as the backbone for cultivating sustainable businesses, and at the same time enhancing our daily experiences.
Each project is unique and requires a tailored approach. However, I generally follow these five steps:
Analysis:
In order to come up with a great solutions and designs, we must start by
analyzing every aspect of the industry, product, and its market. This in-depth study is crucial in
order build a strong foundation.
Ideation: on our groundwork, we uncover key insights about our customer, and how we can reach them. We verify that our positioning is unique and has a captivating character.
Visual exploration: With a clear concept in mind, I can now start crafting mockups and taglines that are fitting to the ask. The idea is now taking viusal shape.
Craftmanship: By comparing our different directions with our core ideas and positioning, and feedback, We can iterate, improve, and finalize our main track. The devil is in the details.
Follow-up: Launching a brand needs close observation and staying on course is a process. I offer continuous support through follow-ups and make sure that the brand grows in the right direction.
