I have 14 years of experience working in various fields such as, art direction, graphic design, advertising, app design, packaging, NFTs, film, interior design, and branding. I have worked with my own clients and as an art / creative / design director for agencies likeMcCann,Huge,Forsman & Bodenfors,Cloudraker,Cossette, Marketel, Mad Radish,Creative Business Company, and others for clients such as: A&W, Aeroplan, Air Canada, Belle Gueule, Bettersleep, Camso,
Delmar, Greenpeace, ITI, KHP, Kijiji Autos, Kraft Heinz, L’Oréal, Mad Radish, Merck,
Michelin, Recur, StubHub, STL, Wendy’s, KHP, and more.
Whether it's a design talk,
a strategy discussion,
or casual meet-and-greet
I’m here to amplify your
Get in touch for a free consultation. I’d love to hear about your project.
Follow my ramblings on ︎
or discover a polished version
of me on ︎you can also find
me here ︎and if you are my Mom you can stalk me on ︎
I'm convinced that strategic design serves as the backbone for cultivating sustainable businesses, and at the same time enhancing our daily experiences.
Each project is unique and requires a tailored approach. However, I generally follow these five steps:
Analysis:In order to come up with a great solutions and designs, we must start by
analyzing every aspect of the industry, product, and its market. This in-depth study is crucial in
order build a strong foundation.
Ideation: on our groundwork, we uncover key insights about our customer, and how we can reach them. We verify that our positioning is unique and has a captivating character.
Visual exploration: With a clear concept in mind, I can now start crafting mockups and taglines that are fitting to the ask. The idea is now taking viusal shape.
Craftmanship:By comparing our different directions with our core ideas and positioning, and feedback, We can iterate, improve, and finalize our main track. The devil is in the details. Follow-up:Launching a brand needs close observation and staying on course is a process. I offer continuous support through follow-ups and make sure that the brand grows in the right direction.
Brand strategy Brand story and voice
Naming Graphic Design
Design systems Packaging design Web design Illustration Art direction Creative Direction Creative Consulting
currently available for freelance work ✦ ✦ ✦ currently available for freelance work ✦ ✦ ✦ currently available for freelance work ✦ ✦ ✦ currently available for freelance work ✦ ✦ ✦