I have been asked twice to design the artwork for 2 of frames for the Montreal based bicycle company. The first one was to imagine Bassi Rachel, that is a classic step through frame.
Whether built as a comfortable cruiser or as a rugged dirt-road tourer, the Rachel excels fashionably.
The logo is adorned by a Griffin and the Fleur-de-lis. An homage to the Franco-Anglo heritage of Montreal. The hometown of this versatile frame.
The second frame i designed got its name from the street where Bassi Bikes was founded. The logo lockup showcases a letter monogram accompanied with a classic, uppercase, wordmark. A tribute to the heritage of the brand and a wink to their stong future.