Cider is a lively, refreshing, and straightforward beverage. This truth, naturally, positioned the brand as a sparkly, uncomplicated, and fun product. Nothing fancy here, just pure (unfiltered) pleasure.
Apple stands for change, playfulness and wisdom. The word for apple in Latin, Malum, is originated and synonymous with the word mischief. So the name Maline felt appropriate and aligned with the (apple-)core DNA of the brand. The many apple faces all represent the quirk, fun, and cider varieties while staying consistent with the brand identity.
Scope: Brand Strategy
Visual Identity Art Direction
Illustration Packaging Design Content direction