Relax melodies is a sleep aid application with more than 40 million users worldwide. I was asked to reimagine and present a visual identity and design strategy that would work well cross platform.
The biggest challenge was to build trust between the audience and the app, users, quite literally, bring the product to their bedroom. Trust is therefore integral for the technology to perform well. And, in this case, the design is thus fundamental for the efficiency of the product.
The aesthetic needed to be both simple and friendly yet professional and confident. The monogram is made of the letters R and M linear, like a timeline, a transition from green to blue. From calm to sleep. The R is legible and upright and the M borrows its shape from an sound-wave, gradually becoming darker and and sleepier.